Author Question: The best evidence that advertisements do work to change attitudes and behaviors comes from a. ... (Read 254 times)

lunatika · **on:** Jun 22, 2018

The best evidence that advertisements do work to change attitudes and behaviors comes from

a. people's reports of the influence ads have had on their purchasing.
b. controlled laboratory experiments.
c. split cable market tests.
d. surveys of marketing executives.

Question 2

Tyler nods his head quite often during a speech from a politician. Based on the information from your text about confidence and persuasion, Tyler would be most likely to be most persuaded by

a. a weak argument.
b. a strong argument.
c. an emotional appeal.
d. peripheral cues.