According to the heuristic-systematic model of persuasion, when people use the peripheral route of persuasion, they rely on
a. cognitive arguments.
b. the strength of the argument.
c. heuristics.
d. dissonance reduction.
Question 2
You've just learned that your younger brother has begun having sex. You are concerned about his health and the health of his partner, and because abstinence doesn't seem reasonable to expect, you have decided to have a serious talk with him.
What is the best thing to do?
a. Describe in vivid detail the ravages of AIDS and other sexually transmitted diseases to scare him into safe sex practices.
b. Instill enough fear into him to get his attention, and then explain where to get condoms and how to use them.
c. Show him statistics about the increase in AIDS among students in high school.
d. Buy him a book about responsible sex at the local bookstore, and mark the appropriate pages with a condom.
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