Author Question: As a persuasive communicator, your goal is to influence the opinions of your audience. You are most ... (Read 74 times)

LaDunn · **on:** Jun 22, 2018

As a persuasive communicator, your goal is to influence the opinions of your audience. You are most likely to benefit from an audience that is slightly distracted when

a. your arguments are strong.
b. your arguments are rather weak.
c. you are not an acknowledged expert on the topic.
d. your audience holds a weak attitude toward the issue.

Question 2

Don't bother me with the so-called facts, asserts your Uncle Joe. If it's good enough for Barack Obama, it's good enough for me. Which of the following statements about your Uncle Joe is most likely true? He will

a. note inconsistencies in Obama's arguments.
b. process Obama's messages systematically.
c. continue to hold enduring attitudes toward Obama's policies.
d. pay less attention to what Obama says, and more attention to how he says it.