Your municipality is in need of tax revenues, and a volunteer asks you to sign a petition that supports raising taxes on liquor and cigarettes rather than increasing property taxes to generate revenue.
You neither drink nor smoke, and you do not own property. If the volunteer wants to persuade you to sign the petition, she should
a. use strong logical arguments rather than weak ones.
b. present both sides of the issue rather than only one side.
c. be attractive.
d. use a rational rather than an emotional appeal.
Question 2
All other things being equal, when a communication is more ________, people are more likely to pay attention to it and process it through the central route.
a. lengthy
b. full of buzz words and catchy phrases
c. emotional
d. self-relevant
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