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Author Question: The Yale Attitude Change approach focused on a number of factors that influence the success of a ... (Read 51 times)

jon_i

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on: Jun 22, 2018
The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies audience variables as one of those factors?
 
  a. attentive versus inattentive listeners
  b. high-quality versus low-quality arguments
  c. expert versus novel speakers
  d. one-sided versus two-sided messages

Question 2

In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use
 
  a. dissonance reduction techniques.
  b. persuasive communication.
  c. insufficient external justification.
  d. counterattitudinal advocacy.


reversalruiz

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: B


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