The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies audience variables as one of those factors?
a. attentive versus inattentive listeners
b. high-quality versus low-quality arguments
c. expert versus novel speakers
d. one-sided versus two-sided messages
Question 2
In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use
a. dissonance reduction techniques.
b. persuasive communication.
c. insufficient external justification.
d. counterattitudinal advocacy.
Propaganda to influence public opinion surrounds us, but most propaganda is covert, difficult to ...
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