The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies audience variables as one of those factors?
a. attentive versus inattentive listeners
b. high-quality versus low-quality arguments
c. expert versus novel speakers
d. one-sided versus two-sided messages
Question 2
In order to change attitudes about something on a mass scale, whether it is a product, a social problem, or a political candidate, it would be best to use
a. dissonance reduction techniques.
b. persuasive communication.
c. insufficient external justification.
d. counterattitudinal advocacy.
Model of a sequential study in which two cohorts were followed beginning at age 20. One cohort was f
Rate of Residential Change, Past Year, in the United States
Common Risk Factors
The Number of Children Americans Think Are Ideal
Land use change and forestry are responsible for 18% of global greenhouse gas emissions
Factors That Affect BP