The purpose of cognitively based attitudes is to
a. classify the pluses and minuses of an object to make a quick decision.
b. evaluate one's feelings about the attitude object.
c. decide on the best behavioral response to an attitude object.
d. create new feelings about attitude objects.
Question 2
Miguel recaptures the freedom of his youth when he test-drives the new Volkswagen Bug. He feels twenty-five years younger, and remembers cruising the beaches of California in his old 1970 Bug when he was in college.
He decides to purchase that new VW model. Miguel's positive attitude toward the car is primarily driven by
a. a cognitive component.
b an affective component.
c. operant conditioning.
d. classical conditioning.
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