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Author Question: According to the authors, what originally spurred the development of advertising for cigarettes and ... (Read 160 times)

Ebrown

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on: Jun 22, 2018
According to the authors, what originally spurred the development of advertising for cigarettes and other products?
 
  a. the development of the ability to mass-produce products
  b. the development of new forms of media
  c. the growing desire of the public for information about the product
  d. the development of the entertainment industry

Question 2

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?
 
  What will be an ideal response?


ntsoane kedibone

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: When people advocate a point of view that goes against their attitude (counterattitudinal advocacy) and have little external justification for this action, they tend to experience dissonance, which motivates them to reduce it by changing their attitude to fall in line with their behaviors. It is not usually implemented on a large scale because it is difficult to find a way to make people engage in counterattitudinal advocacy and lack external justification.


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