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Author Question: The best way for an advertisement to change an affectively-based attitude is to use a __________ ... (Read 298 times)

RRMR

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on: Jun 22, 2018
The best way for an advertisement to change an affectively-based attitude is to use a __________ appeal.
 
  a. cognitive
  b. behavioral
  c. affective
  d. fact-filled

Question 2

Research on subliminal influence in advertising demonstrates that subliminal efforts at persuasion are
 
  a. less effective than people assume them to be.
  b. more effective than people assume them to be.
  c. more effective in individualistic versus collectivistic cultures.
  d. more effective in collectivistic versus individualistic cultures.


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ecox1012

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: C

Answer to Question 2

Answer: A


RRMR

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Reply 2 on: Jun 22, 2018
Gracias!

lcapri7

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Reply 3 on: Yesterday
:D TYSM

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