Research by Kahneman and Tversky (1973) presented by the authors of your text found that people do not use base rate information sufficiently, and pay more attention to
a. how well the information they have about a person represents a certain category.
b. the extent to which people seem to resemble someone familiar.
c. actual statistical data about base rates.
d. physical characteristics and categories.
Question 2
Physicians often say, When you hear hoof beats behind you, think horses, not zebras. In terms of this chapter, this idea most closely resembles
a. base rate information.
b. social cognition.
c. chronic accessibility.
d. self-fulfilling prophecy.
Much time and effort occurs between the development of a research idea and the statistical analysis
Retinopathy. Illustration of a normal retina (left) and a diseased retina (right). The diseased reti
Campylobacter bacteria are found in most chicken meat. If chicken meat is not well cooked or raw mea
Early in the twentieth century, when malnutrition was common, companies such as this one advertised
Research Terminology Cont.
By the People: A History of the United States, AP Edition