As a persuasive writer, you should practice all of the following except
A) showing that you are truthful, experienced, and knowledgeable.
B) offering a bribe or kickback to ensure that you win over your audience.
C) anticipating opposition from conflicting beliefs, values, and attitudes and being prepared to counter with well-reasoned arguments and facts.
D) incorporating statistics, reasons, and analogies and then converting these facts into specific audience benefits.
Question 2
Which of the following statements is most accurate?
A) Only large corporations use persuasion when selling their products.
B) Today's persuasion is obvious and blatant.
C) Persuasive messages are sent faster and reach greater audiences today.
D) Today's successful marketers have learned to standardize their persuasive efforts to reach their audiences.
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