Roger's company will be raising the prices of its basic services, and Roger must write to customers to inform them of these increases. What is the most important thing he should do when writing this message?
A) Prove that all his competitors are raising prices too.
B) Explain the reasons and hook the increase to benefits.
C) Apologize to his customers.
D) Promise a rate decrease in the future when the economy improves.
Question 2
Which is the most effective statement in a letter to a customer about an order for which the customer has not yet paid?
A) We cannot ship your order until we receive your payment.
B) Your order will be canceled unless we receive your payment right away.
C) As soon as we receive your payment, we'll ship your order.
D) When are you going to submit payment?
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