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Author Question: Every message you write should begin with the notion that your audience is thinking What's in it for ... (Read 110 times)

stock

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on: Jun 23, 2018
Every message you write should begin with the notion that your audience is thinking What's in it for me?(WIIFM)
  Indicate whether the statement is true or false

Question 2

Explain how Maslow's need hierarchy can help a person write a more effective persuasive message to the receiver.


Missbam101

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Reply #1 on: Jun 23, 2018
Answer to Question 1

True

Answer to Question 2

Some people might respond favorably to appeals to physiological, security, and safety needs (to save time and money, to be comfortable, to be healthy, or to avoid danger). People with such needs would be impressed with a discussion of the benefits of convenience, durability, efficiency, or serviceability. Others might respond favorably to appeals to their social, ego, and self-actualizing needs (to be loved, entertained, remembered, popular, praised, appreciated, or respected).


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