A new product to reduce cholesterol is on the market, with a ...

[RODY.ELKHALIL]

A new product to reduce cholesterol is on the market, with a price that is higher than that of competitors. Where should a writer or speaker introduce price in his or her sales message?
 a. At the beginning, as an intention getter
  b. Late in the message, associated with benefit
  c. As the final thought of the message to prompt action
  d. Nowhere in the message

Question 2

Failing to meet a customer's expectation has the same impact as breaking a promise.
  Indicate whether the statement is true or false

[Dnite]

Answer to Question 1

B

Answer to Question 2

T