Text messages often include a. long messages. b. text speak. ...

[cdr_15]

Text messages often include
 a. long messages.
  b. text speak.
  c. specific subject lines.
  d. none of these choices.

Question 2

A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program. What advice would you give her?

[dlook33]

Answer to Question 1

B

Answer to Question 2

The following are tips that can be given:
a) Present and interpret factual evidence: Evidence must not only be authentic; it must sound authentic, too.
b) Be objective: Specific, concrete language makes your message sound authentic. Excessive superlatives, exaggerations, flowery statements, unsupported claims, and incomplete comparisons all make your message sound like high-pressure sales talk.
c) Include testimonials, guarantees, and enclosures: A message should persuade the audience to read an enclosure, attachment, or file link that includes more detailed information.
d) Subordinate the price: Logically, price should be introduced late in the message after most of the advantages have been discussed.