Using imperative sentences in the first paragraph of a sales ...

[lilldybug07]

Using imperative sentences in the first paragraph of a sales letter can help a writer establish a familiar tone with the readers.
 
  Indicate whether the statement is true or false

Question 2

In order to establish a familiar tone in a sales letter, a writer should avoid referring to the reader as you.
 
  Indicate whether the statement is true or false

[1_Step_At_ATime]

Answer to Question 1

TRUE
A writer can establish a familiar tone with a reader by using imperative sentences in the first
paragraph of a sales letter. A familiar tone helps keep the sales prospect reading.

Answer to Question 2

FALSE
A writer should not avoid referring to the reader as you in a sales letter. A way to establish a
familiar tone with the person reading the sales letter is to refer to him or her as you as often
as possible.