Author Question: It is realistic to believe that including both persuasive elements and terms of agreement in a ... (Read 38 times)

SO00

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It is realistic to believe that including both persuasive elements and terms of agreement in a proposal for an international customer will be successful.
 
  Indicate whether the statement is true or false.

Question 2

When analyzing the content of a proposal, explain the key issues that should be considered?
 
  What will be an ideal response?



gcook

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Answer to Question 1

Answer: False
Explanation: There are differences between the U.S. approach to business proposals that of other countries.

Answer to Question 2

Answer: Analyze content needs by considering requirements, benefits, and potential objections.
Requirements: Every proposal must address audience requirements. When a proposal is solicited, the audience will tell you their requirements. For an unsolicited proposal, you will need to put yourself in the audience's position and brainstorm those requirements on your own. As you analyze, create a checklist of requirements that your proposal must meet.

Benefits: A good proposal also describes how your audience or organization will benefit from your proposal. Does the proposal save them time or money? Does it help them produce a better product? Does it help them meet regulatory requirements? Does it help them advance their mission? If your proposal is competitive, also consider the benefits you provide compared to your competition.

Potential objections: To complement your list of benefits, also consider the objections your audience may raise, and brainstorm ways to respond to those objections. Will your audience believe your proposed plan costs too much or that it will not solve their problems?



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