Author Question: According to studies, roughly half of all reviews on Yelp are identified as fraudulent. Indicate ... (Read 97 times)

jasdeep_brar · **on:** Jun 23, 2018

According to studies, roughly half of all reviews on Yelp are identified as fraudulent.

Indicate whether the statement is true or false.

Question 2

Social media limits opportunities for unethical and illegal communication.

Indicate whether the statement is true or false.

nathang24 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: False
Explanation: A study by Michael Luca of the Harvard Business School and Georgios Zervios of Boston University found that roughly 16 percent of restaurant reviews on Yelp are identified as fraudulent, and tend to be more extreme (favorable or unfavorable) than other reviews.

Answer to Question 2

Answer: False
Explanation: Social media also offers opportunities for unethical and illegal communication. The law and ethics clearly converge on a clear set of principles aon-line reviews and social media statements must be transparent and honest and must never deceive.