Author Question: According to surveys, what percentage of companies have social media guidelines? A) 10-15 percent ... (Read 69 times)

stephzh · **on:** Jun 23, 2018

According to surveys, what percentage of companies have social media guidelines?

A) 10-15 percent
B) 15-20 percent
C) 25-30 percent
D) 35-40 percent
E) 45-50 percent

Question 2

According to Cialdini, the more exclusive the offer, the more valuable your audience may perceive it to be, an example of _____.

A) authority
B) scarcity
C) ability
D) social proof
E) consistency

chjcharjto14 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) Multiple surveys have found that only around 25-30 percent of companies have guidelines in place and instruct employees how to use them.

Answer to Question 2

Answer: B
Explanation: B) The more exclusive the offer, the more valuable your audience may perceive it to be. These limited-time offers motivate consumers to respond quickly to take advantage of the free perks, such as extra products or free shipping.