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Author Question: When utilizing Facebook, how can businesses utilize a soft sell for merchandise? A) By taking ... (Read 132 times)

stevenposner

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on: Jun 23, 2018
When utilizing Facebook, how can businesses utilize a soft sell for merchandise?
 
  A) By taking advantage of social media primetime
  B) By diversifying content
  C) By posting daily, but not excessively
  D) By being visual
  E) By keeping important posts in front of the audience

Question 2

When using Facebook, how many fans of an organization actually see what is being posted on the site?
 
  A) Less than ten percent
  B) Less than one third
  C) Half
  D) More than half
  E) Most


fatboyy09

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: C
Explanation: C) Clara Shih, author of The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate, advises businesses to go for a soft sell, referring to their own merchandise, for example, no more than once a day.

Answer to Question 2

Answer: A
Explanation: A) Surprisingly, very few fans actually see the Facebook posts of the businesses that they follow. In fact, one study indicates that fewer than 7.5 percent of fans see a particular post.


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