Author Question: What should an organization's social media plan be measured against when determining how successful ... (Read 90 times)

corkyiscool3328 · **on:** Jun 23, 2018

What should an organization's social media plan be measured against when determining how successful the plan is?

A) Time
B) Likes
C) Cost
D) Goals
E) Interaction

Question 2

How can an organization determine the success of their investment in social media?

A) By tracking the number of likes
B) By tracking the cost of upkeep
C) Using quantifiable metrics
D) Using customer reviews and opinions posted on the sites
E) By using customer surveys

k2629 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: D
Explanation: D) As you plan a method for evaluating your social media efforts, refer to the goals you set in your analysis.

Answer to Question 2

Answer: C
Explanation: C) The more quantifiable your metrics are, the more easily you will be able to determine whether your communication is a success and how you make it even better.