This topic contains a solution. Click here to go to the answer

Author Question: With reference to Cialdini's techniques for appealing to emotion, which of the following is most ... (Read 84 times)

gonzo233

  • Hero Member
  • *****
  • Posts: 557
With reference to Cialdini's techniques for appealing to emotion, which of the following is most likely to be involved in the technique of scarcity?
 
  A) Including names and testimonials
  B) Reminding your audience that they have made similar decisions in the past
  C) Highlighting the exclusivity of your offer
  D) Showing that you appreciate your audience
  E) Giving people a gift with purchase

Question 2

The AIDA approach ________ situations when you know the audience.
 
  A) is never used in
  B) will be less powerful in
  C) can be used only in those
  D) can be more effective in
  E) is not applicable in



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

carojassy25

  • Sr. Member
  • ****
  • Posts: 299
Answer to Question 1

Answer: C
Explanation: C) People want things more if those things are scarce. Highlighting the exclusivity of your offer is the scarcity technique for appealing to emotion.

Answer to Question 2

Answer: D
Explanation: D) Although AIDA is usually associated with sales messages to a general audience, you can use the AIDA approach even more effectively when you know the audience.




gonzo233

  • Member
  • Posts: 557
Reply 2 on: Jun 23, 2018
Excellent


rleezy04

  • Member
  • Posts: 322
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

Approximately one in three babies in the United States is now delivered by cesarean section. The number of cesarean sections in the United States has risen 46% since 1996.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

For a complete list of videos, visit our video library