Author Question: With reference to Cialdini's techniques for appealing to emotion, which of the following is most ... (Read 43 times)

gonzo233 · **on:** Jun 23, 2018

With reference to Cialdini's techniques for appealing to emotion, which of the following is most likely to be involved in the technique of scarcity?

A) Including names and testimonials
B) Reminding your audience that they have made similar decisions in the past
C) Highlighting the exclusivity of your offer
D) Showing that you appreciate your audience
E) Giving people a gift with purchase

Question 2

The AIDA approach ________ situations when you know the audience.

A) is never used in
B) will be less powerful in
C) can be used only in those
D) can be more effective in
E) is not applicable in

carojassy25 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) People want things more if those things are scarce. Highlighting the exclusivity of your offer is the scarcity technique for appealing to emotion.

Answer to Question 2

Answer: D
Explanation: D) Although AIDA is usually associated with sales messages to a general audience, you can use the AIDA approach even more effectively when you know the audience.