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Author Question: What step of the AIDA process should motivate your customer to act or purchase goods? A) ... (Read 37 times)

nmorano1

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on: Jun 23, 2018
What step of the AIDA process should motivate your customer to act or purchase goods?
 
  A) Attention
  B) Innovation
  C) Action
  D) Deals
  E) Intelligence

Question 2

What is the similarity between direct and indirect formats for recommendations?
 
  A) Both position the recommendation in the same place.
  B) Both omit mention of potential objections.
  C) Both specifically identify the proposal in the subject line.
  D) Both begin with information putting the situation in context.
  E) Both conclude with a call to action.


bpool94

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: C
Explanation: C) The final step of the AIDA persuasive strategy is to motivate your customer to act and purchase the product or service.

Answer to Question 2

Answer: E
Explanation: E) Both organizational methods end with a specific call to action. Notable differences are the position of the recommendation, wording of the subject line (proposal is hinted at in indirect organization), and the inclusion of introductory context that builds up to the recommendation in the indirect method. Both methods do, in fact, respond to potential objections.


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