When drafting content for a website, which of the following will ...

[corkyiscool3328]

When drafting content for a website, which of the following will help improve the message?
 
  A) Write a message for the internal, local audience.
  B) Start with general information and use embedded links to add depth and detail.
  C) Develop a concise, skimmable format.
  D) Use catchy headings and thought provoking summaries that lure readers further into the website.
  E) Use links that force readers to click through the web to find relevant data.

Question 2

Describe strategies to strengthen your argument when writing a proposal.
 
  What will be an ideal response?

[Animal_Goddess]

Answer to Question 1

Answer: C
Explanation: C) Present your information in a concise, skimmable format. Effective websites use a variety of means to help readers skim pages quickly, including lists, use of color and boldface, informative headings, and helpful summaries that give readers the option of learning more if they choose to do so.

Answer to Question 2

Answer: The general purpose of any proposal is to persuade readers to do something, so your writing approach should be similar to that used for persuasive messages, perhaps including the use of the AIDA model to gain attention, build interest, create desire, and motivate action. To strengthen your argument, demonstrate your knowledge, provide concrete information and examples, research the competition so you know what other proposals your audience is likely to read, demonstrate that your proposal is appropriate and feasible for your audience and relate your product, service, or personnel to the reader's unique needs. Moreover, make sure your proposal is error-free, visually inviting, and easy to read. Readers will prejudge the quality of your products, services, or capabilities by the quality of your proposal. Errors, omissions, and inconsistencies will work against youand might even cost you important career and business opportunities. Consider using proposal-writing software if you and your company need to submit proposals as a routine part of doing business. These programs can automatically personalize proposals, ensure proper structure (making sure you don't forget any sections, for instance), organize storage of all your boilerplate text, integrate contact information from sales databases, scan RFPs to identify questions (and even assign them to content experts), and fill in preliminary answers to common questions from a centralized knowledge base.