Which step of the AIDA plan includes detail that prompts the ...

[future617RT]

Which step of the AIDA plan includes detail that prompts the audience to imagine how the solution might benefit them?
 
  A) Action
  B) Interest
  C) Demand
  D) Desire
  E) Attention

Question 2

Using the AIDA model will help in which essential strategy for persuasive messages?
 
  A) Framing your arguments
  B) Analyzing the audience
  C) Balancing emotional and logical appeals
  D) Reinforcing your position
  E) Anticipating objections

[cat123]

Answer to Question 1

Answer: B
Explanation: B) In the interest section, provide additional details that prompt audience members to imagine how the solution might benefit them.

Answer to Question 2

Answer: A
Explanation: A) Many persuasive messages follow some variation of the indirect approach to frame the argument. One of the most commonly used variations is called the AIDA model, which organizes your message into four phases. Using the AIDA approach will help frame the message to best fit the receiver.