To convince a skeptical audience, which of the following should ...

[james]

To convince a skeptical audience, which of the following should be done?
 
  A) Use emotional manipulation.
  B) Display expertise in the subject matter.
  C) Provide objective evidence.
  D) Allow time for research.
  E) Include a benefit for quick decision making.

Question 2

During the completion process for the persuasive message, which of the following matches the purpose and organization to the needs of the audience?
 
  A) Revising for clarity and conciseness
  B) Having an experienced colleague who knows the audience review the draft
  C) Using design elements that compliment your argument
  D) Meticulous proofreading
  E) Matching the distribution method to fit the audience's expectation

[LP]

Answer to Question 1

Answer: C
Explanation: C) If you are trying to persuade a skeptical or hostile audience, you must convince them you know what you're talking about and that you're not trying to mislead them. One way to do so is to provide objective evidence for the claims and promises you make.

Answer to Question 2

Answer: E
Explanation: E) When revising for clarity and conciseness, carefully match the purpose and organization to audience needs. If possible, ask an experienced colleague who knows your audience well to review your draft. Your design elements must complement, not detract from, your argument. In addition, meticulous proofreading will identify any mechanical or spelling errors that would weaken your persuasive potential. Finally, make sure your distribution methods fit your audience's expectations as well as your purpose.

[james]

Excellent

[bdobbins]

TYSM