Author Question: Which of the following would allow a company to monitor what stakeholders are saying about the ... (Read 78 times)

Alainaaa8

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Which of the following would allow a company to monitor what stakeholders are saying about the company on social media sites?
 
  A) Facebook likes
  B) Automated reputation analysis
  C) Twitter feeds
  D) Blog threads
  E) Stock prices

Question 2

When you encounter negative messages, what would the appropriate reaction be?
 
  A) Engage early
  B) Engage often
  C) Monitor the conversation
  D) Evaluate the negative message
  E) Respond appropriately



LVPMS

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Answer to Question 1

Answer: B
Explanation: B) Monitor the conversation. If people are interested in what your company does, chances are they are blogging, tweeting, podcasting, posting videos, writing on Facebook walls, and otherwise sharing their opinions. Use automated reputation analysis and other technologies to listen to what people are saying.

Answer to Question 2

Answer: C
Explanation: C) Evaluate negative messages. When you encounter negative messages, resist the urge to fire back immediately. Instead, evaluate the source, the tone, and the content of the message and then choose a response that fits the situation.



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