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Author Question: Which of the following would be the most appropriate format for content of a news release? A) ... (Read 74 times)

Frost2351

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on: Jun 23, 2018
Which of the following would be the most appropriate format for content of a news release?
 
  A) Background information followed by solution
  B) Background information followed by a series of alternatives
  C) Good news followed by details
  D) A series of alternatives followed by good news
  E) Good news followed by a variety of alternatives

Question 2

News releases that communicate directly with the customers and other audiences and include network links are called what?
 
  A) Press releases
  B) Direct to consumer releases
  C) Social media releases
  D) Blog releases
  E) World wide web releases


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ambernicolefink

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: C
Explanation: C) In most companies, news releases are usually prepared or at least supervised by specially trained writers in the public relations department. The content follows the customary pattern for a positive message: good news followed by details and a positive close.

Answer to Question 2

Answer: C
Explanation: C) Many companies now view a press release as a general-purpose tool for communicating directly with customers and other audiences, creating direct-to-consumer news releases. Many of these are considered social media releases, because they include social networking links, Tweetables (Twitter-ready statements that can be shared on Twitter at the click of a button), and other sharable content.


Frost2351

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Reply 2 on: Jun 23, 2018
Excellent

covalentbond

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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