Author Question: Which of the following is the least effective use of a blog? A) Community building B) One way ... (Read 23 times)

nautica902 · **on:** Jun 23, 2018

Which of the following is the least effective use of a blog?

A) Community building
B) One way communication
C) Influencing traditional news coverage
D) Word-of-mouth marketing
E) Market research

Question 2

Which of the following can be a challenge when setting up a blog?

A) Accurately defining your target audience
B) Preventing viral marketing
C) Increasing employee engagement
D) Monitoring the blogosphere
E) Finding long-term content

bpool94 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) Blogs are a potential solution whenever you have a continuing stream of information to share with an online audienceand particularly when you want the audience to have the opportunity to respond. Here are some of the many ways businesses are using blogs for internal and external communication.

Answer to Question 2

Answer: A
Explanation: A) Except with team blogs and other efforts that have an obvious and well-defined audience, defining the target audience for a blog can be challenging. You want an audience large enough to justify the time you'll be investing but narrow enough that you can provide a clear focus for the blog.