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Author Question: Which of the following can increase audience interaction and engagement on a corporate website? ... (Read 63 times)

mmm

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  • Posts: 558
on: Jun 23, 2018
Which of the following can increase audience interaction and engagement on a corporate website?
 
  A) Gamification
  B) Augmented reality
  C) Wearable technology
  D) Mobile blogging
  E) Cloud based services

Question 2

Which of the following links social networking to a physical corporate presence?
 
  A) Augmented reality
  B) Location-based services
  C) Mobile blogging
  D) Cloud based services
  E) Mobile podcasting


ryrychapman11

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  • Posts: 334
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: A
Explanation: A) The addition of game-playing aspects to apps and web services, known as gamification, can increase audience engagement and encourage repeat use. Examples include Foursquare's check-in competitions and Bunchball's Nitro competitions for sales teams.

Answer to Question 2

Answer: B
Explanation: B) Location-based social networking links the virtual world of online social networking with the physical world of retail stores and other locations. As mobile web use in general continues to grow, location-based networking promises to become an important business communication medium because mobile consumers are a significant economic forcethrough the purchases they make directly and through their ability to influence other consumers.


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