Author Question: Identifying the most important information first then providing successive layers of support is ... (Read 49 times)

jeatrice · **on:** Jun 23, 2018

Identifying the most important information first then providing successive layers of support is referred to as what?

A) Linear organization
B) Inverted pyramid
C) Executive summary
D) Micro rests
E) Indirect approach

Question 2

On average, how many characters should be in the subject line when using a mobile device?

A) None
B) Less than 10
C) 10 to 20
D) 25
E) As many as needed to attract the interest of the audience

Liddy · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) Use the inverted pyramid style favored by journalists, in which you reveal the most important information briefly at first and then provide successive layers of detail that readers can consume if they want. Note that you may need to avoid using the indirect approach if your message is complicated, because it will be more difficult to readers to follow your chain of reasoning.

Answer to Question 2

Answer: D
Explanation: D) A good rule of thumb is to keep subject lines and headlines to around 25 characters. This doesn't give you much text to work with, so make every word count and make sure you start with the key words so readers can instantly see what the subject line or heading is about.