Author Question: If price is one of your strong selling points, you should A) mention special offers, such as ... (Read 76 times)

melly21297

  • Hero Member
  • *****
  • Posts: 565
If price is one of your strong selling points, you should
 
  A) mention special offers, such as volume discounts, before actually stating the price.
  B) decrease the perception that the price is high.
  C) break the total price into smaller units.
  D) give the price a place of prominence in the message.
  E) not overemphasize it, since you might need to use this advantage later.

Question 2

Successful marketing and sales messages begin with
 
  A) an understanding of audience needs.
  B) an awesome marketing campaign.
  C) a persuasive call to action.
  D) an all-out effort to recruit marketing personnel.
  E) an explanation of how benefits can be delivered.



aidanmbrowne

  • Sr. Member
  • ****
  • Posts: 305
Answer to Question 1

Answer: D
Explanation: D) Any strong selling point should always be featured prominently in a message. If price is what you think your audience is interested in, it should be featured in a prime location in your message.

Answer to Question 2

Answer: A
Explanation: A) As with every other business message, successful marketing and sales messages start with an understanding of audience needs.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

For a complete list of videos, visit our video library