Author Question: If price is one of your strong selling points, you should A) mention special offers, such as ... (Read 79 times)

melly21297

  • Hero Member
  • *****
  • Posts: 565
If price is one of your strong selling points, you should
 
  A) mention special offers, such as volume discounts, before actually stating the price.
  B) decrease the perception that the price is high.
  C) break the total price into smaller units.
  D) give the price a place of prominence in the message.
  E) not overemphasize it, since you might need to use this advantage later.

Question 2

Successful marketing and sales messages begin with
 
  A) an understanding of audience needs.
  B) an awesome marketing campaign.
  C) a persuasive call to action.
  D) an all-out effort to recruit marketing personnel.
  E) an explanation of how benefits can be delivered.



aidanmbrowne

  • Sr. Member
  • ****
  • Posts: 305
Answer to Question 1

Answer: D
Explanation: D) Any strong selling point should always be featured prominently in a message. If price is what you think your audience is interested in, it should be featured in a prime location in your message.

Answer to Question 2

Answer: A
Explanation: A) As with every other business message, successful marketing and sales messages start with an understanding of audience needs.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

Vaccines prevent between 2.5 and 4 million deaths every year.

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

For a complete list of videos, visit our video library