Whereas ________ focus on what the product does, ________ focus ...

[Mr.Thesaxman]

Whereas ________ focus on what the product does, ________ focus on what the user experiences or gains.
 
  A) wants; needs
  B) selling points; benefits
  C) benefits; selling points
  D) actionable features; desirable benefits
  E) benefits; objections

Question 2

When you're writing promotional messages for social media, use ________ to initiate and facilitate discussions in your networked community.
 
  A) traditional promotions
  B) bait-and-switch tactics
  C) conversation marketing
  D) opt-in scenarios
  E) stealth marketing

[kaykay69]

Answer to Question 1

Answer: B
Explanation: B) Selling points focus on what the product does. Benefits focus on what the user experiences or gains.

Answer to Question 2

Answer: C
Explanation: C) Use conversation marketing to initiate and facilitate conversations in your networked community of customers, journalists, bloggers, and other interested parties.

[Mr.Thesaxman]

Great answer, keep it coming

[Joy Chen]

Excellent