If you're marketing a new security system to an audience of ...

[vicky]

If you're marketing a new security system to an audience of wealthy professionals, the consumer benefit you would most want to emphasize is
 
  A) protection of the consumer's property.
  B) the low cost of the system.
  C) the low monthly payments for the service.
  D) easy, do-it-yourself installation.
  E) sales projections for the new system.

Question 2

In marketing and sales messages, what is the primary difference between selling points and benefits?
 
  A) Selling points are positive whereas benefits are not.
  B) Selling points focus on the user rather than the product.
  C) Selling points focus on the product rather than the user.
  D) Benefits are unrelated to the audience.
  E) Benefits focus on key features of a product.

[dmurph1496]

Answer to Question 1

Answer: A
Explanation: A) A wealthy audience is less concerned about price or easy installation than it is about protection of its property.

Answer to Question 2

Answer: C
Explanation: C) Selling points focus on key features of a product. For an electric car, selling points might include that it emits no pollution and runs without gasoline. Benefits focus on advantages for the reader. Benefits for an electric car might be that it provides a tax break and it impresses the neighbors.