Author Question: An analogy lets you A) reason from one specific piece of evidence to another specific piece of ... (Read 95 times)

kaid0807 · **on:** Jun 23, 2018

An analogy lets you

A) reason from one specific piece of evidence to another specific piece of evidence.
B) reason from one specific piece of evidence to a general conclusion.
C) reason from a generalization to a specific conclusion.
D) attack an opponent without fear of reprisal.
E) use a general conclusion to prove a point.

Question 2

When using the AIDA approach to persuasion, the closing should

A) urge the audience to take the action you are requesting.
B) provide additional evidence and detail not covered in the desire section.
C) explain the steps needed to implement your ideas.
D) help the audience imagine how the solution might benefit them.
E) get the audience's attention.

bimper21 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: A
Explanation: A) An analogy makes a comparison between two seemingly different things. For example, an automobile is to gasoline as a human is to food. The auto uses gas for fuel while the human uses food for fuel.

Answer to Question 2

Answer: A
Explanation: A) Persuasion is useless without action. You can drum up enormous interest and desire on the part of your audience for your product, but if the audience is not moved to take action, your message is not successful. For this reason, inducing the audience to take action is a critical final step in your message.