Author Question: When a crisis hits, corporate communicators should A) deflect blame to third parties. B) reserve ... (Read 21 times)

cartlidgeashley · **on:** Jun 23, 2018

When a crisis hits, corporate communicators should

A) deflect blame to third parties.
B) reserve all comments for their favorite media outlets.
C) get top management involved immediately.
D) go into lockdown mode when asked questions.
E) minimize the amount of information given to the public.

Question 2

As soon as a crisis hits, companies should set up a news center for company representatives and the media. Best practices for the news center will include all of the following except

A) releasing contact information for everyone involved.
B) having trained personnel on site around the clock.
C) directing incoming inquires to a designated spokesperson.
D) providing complete information packets to the media as soon as possible.
E) issuing frequent updates.

kiamars2010 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) When a crisis hits, get top management involved immediately.

Answer to Question 2

Answer: A
Explanation: A) During a crisis, don't release information that will violate anyone's privacy rights.