Briefly explain how the Internet and social media have changed ...

[Alygatorr01285]

Briefly explain how the Internet and social media have changed the nature of the news release.
 
  What will be an ideal response?

Question 2

What potential legal problem can result from writing a critical recommendation letter?
 
  What will be an ideal response?

[T4T]

Answer to Question 1

Answer: Whereas companies once wrote news releases to provide information to reporters, many organizations now create direct-to-consumer news releases in which they communicate directly with customers and other audiences. Social media releases are also more popular, and offer several advantages over traditional news releases.

Answer to Question 2

Answer: Every time you write a recommendation letter, you'll put your reputation, as well as the reputation of your company, on the line. Employees have sued employers and individual managers for including negative information in a reference letter.

[Alygatorr01285]

Excellent

[bdobbins]

Thanks for the timely response, appreciate it