Author Question: Explain the role of a community manager at the workplace. What will be an ideal ... (Read 23 times)

MirandaLo · **on:** Jun 23, 2018

Explain the role of a community manager at the workplace.

What will be an ideal response?

Question 2

The practice of content marketing involves ________, in order to build closer ties with current and potential online customers.

A) pitching your products and services at every opportunity
B) building up your company by tearing down your competitors
C) stalking online consumers in order to capture data about their behavior
D) offering free information that's valuable to community members
E) monitoring the Twittersphere for discussions about your brand

alexisweber49 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: With the rise in social media over the past few years and its transformative effect on business, community manager is one of the hottest new jobs in business. In the narrowest sense, a community manager is the social media interface between a company and its external stakeholders. More broadly, some community managers also plan and manage corporate events and oversee customer support operations. In smaller firms, the community manager might be the sole voice in a company's social media presence (running its Twitter account and Facebook pages, for example). In larger firms, the job often entails supervising a team of people who carry out a broad range of audience-engagement activities.

Answer to Question 2

Answer: D
Explanation: D) Content marketing is the practice of providing free information that's not only valuable to community members but also helps build closer ties with current and potential customers.