One strategy an organization should use to build its social network is to
A) choose one compositional mode and use it for all social media sites.
B) allow others to join your conversation, but don't join others.
C) limit community building among competitors.
D) offer promotional information as often as possible.
E) maintain a persistent online personality.
Question 2
Social networks are a natural tool for bringing together ________, people who engage in similar work, and ________, people who share enthusiasm for a particular product or activity.
A) private networks; public networks
B) virtual network societies; dilettantes
C) communities of practice; communities of interest
D) intra-disciplinary conclaves; product champions
E) community groups; marketing mavens
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