Answer to Question 1
Answer: The following techniques will help you format content for mobile devices: Think in small chunks. Mobile users consume information one screen at a time; so divide your message into independent, easy-to-consume bites. Use plenty of white space. Keep paragraphs short (4-6 lines) and separate them with blank lines so the reader's eyes can easily jump from one point to the next. Keep formats simple. Avoid anything that can interfere with fast, easy reading: e.g., busy typefaces, complex graphics, and complicated layouts. Consider horizontal and vertical layouts. Most mobile devices allow users to rotate their screen content from horizontal to vertical. A layout that doesn't work well with the narrow vertical perspective might be acceptable at the wider horizontal perspective.
Answer to Question 2
Answer: Typeface refers to the physical design of letters, numbers, and other text characters. Typeface influences the tone of your message, making it look authoritative or friendly, businesslike or casual, classic or modern, and so on. Be sure to choose fonts that are appropriate for your message; many of the fonts on your computer are not appropriate for business use.
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