Author Question: Macy's has an endorsement contract with Martha Stewart for several lines of kitchen items, as well ... (Read 46 times)

P68T · **on:** Jun 24, 2018

Macy's has an endorsement contract with Martha Stewart for several lines of kitchen items, as well as bed linens. JC Penney negotiated with Ms. Stewart for a similar endorsement agreement for their kitchen and bedroom lines of products. Macy's feels that the multiple endorsements affect the sales of their products. Which of the following would be a basis for a Macy's suit against JC Penney?
A) Intentional infliction of emotional distress
B) Appropriation
C) Invasion of privacy
D) Tortious interference

Question 2

Phillip Esten operates a mail store in which he offers various services such as packaging items for shipment, delivering items to overnight services, and a fax machine. Esten has been charging 2.00 per page for the fax service, but a new store has opened in a nearby shopping center that is charging 1.00 per page. Esten lowers his price to .50 per page, knowing this charge will not always cover his cost. Esten's actions:
A) constitute predatory pricing and are a violation of the Robinson-Patman Act.
B) constitute meeting the competition.
C) constitute resale price maintenance violations.
D) None of the above