Which of the following is TRUE?
a. A double-barreled question combines two questions into one and thereby creates confusion for therespondent.
b. It is extremely important that the first few questions on a questionnaire be simple, interesting, and in no waythreatening to the respondents.
c. Opinion questions are typically good openers for a questionnaire because people like to feel their opinion isimportant.
d. Both a and b.
e. a, b, and c.
Question 2
A variant of Verizon's IN calling program gave customers discounts when they identified the names and telephone numbers of up to 20 people whom they frequently called. This is an example of
a. targeting individuals with similar tastes.
b. customizing the appeal for each individual.
c. customizing the appeal for region of the country.
d. targeting networks of individuals.
e. targeting individuals with similar telephone usage habits.
