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Author Question: Which of the following is NOT true about the randomized-response model? a. The particular question ... (Read 18 times)

ec501234

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on: Jun 28, 2018
Which of the following is NOT true about the randomized-response model?
 a. The particular question asked is selected at random.
  b. The interviewer does not know which question the respondent is answering.
  c. The probability of the sensitive question asked is not known.
  d. The probability of the innocuous event occurring is known.
  e. It uses quantitative analysis.

Question 2

A(n) ____ is a specialized group of consumers with a structured set of social relationships centered around a particular brand.
 a. ad group
  b. marketer reference group
  c. brand community
  d. brand extension
  e. advertising reference group


meltdown117

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

C


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