Author Question: A researcher is interested in obtaining information from a respondent about a purchase event that ... (Read 61 times)

evelyn o bentley

  • Hero Member
  • *****
  • Posts: 564
A researcher is interested in obtaining information from a respondent about a purchase event that occurred recently.
  Which of the following statements is FALSE?
 a. The telescoping effect is larger while recall loss effect is smaller.
  b. The recall loss effect is larger while the telescoping effect is smaller.
  c. The telescoping effect and recall loss effect are about the same.
  d. Both a and c are false.
  e. Both b and c are false.

Question 2

Whitney is a teenager who loves the program Hannah Montana. She wants to be just like the star of the show, Miley Cyrus, and looks to Miley for information on how to dress and behave. For Whitney, Miley Cyrus is a(n)
 a. market maven.
  b. aspirational reference group.
  c. associative reference group.
  d. brand community.
  e. dissociative reference group.



sierrahalpin

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

e

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

For a complete list of videos, visit our video library