Which of the following is FALSE?
a. There is a definite increase in claimed awareness when a respondent's memory is jogged using a recognitionmeasure rather than an aided recall measure.
b. One thing that affects a respondent's willingness to provide an answer is the amount of work involved inproducing it.
c. The only historically successful way of asking about a sensitive issue is to state that the behavior or attitude isnot unusual before asking the specific questions of the respondent.
d. In general it is better to address sensitive issues later, rather than earlier, in the survey.
e. The randomized response model is sometimes used to secure sensitive information.
Question 2
Kimberley looks to a group of friends, Stephanie, Grace, Shinna, and others, to help determine what she likes and what she should do. This is an example of a
a. reference group.
b. sociological set.
c. consideration set.
d. neural network.
e. consumer network.
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