Brian is an office manager for a small 30-person company with a large budget for office equipment. One of the copy machines that is not used very much has broken down and no longer functions. However, because the office has two other copy machines, productivity has not been affected. Although Brian meets the basic requirements of a qualified prospect, he may not be an ideal prospect for a copier salesperson because:
a. he doesn't have the financial wherewithal to purchase another copy machine.
b. he is probably not involved in the purchase decision process.
c. he probably doesn't have a sense of urgency with respect to purchasing a copy machine.
d. he isn't eligible to purchase a copy machine.
e. All of these choices are correct.
Question 2
Which of the following is TRUE?
a. In forming a question for a questionnaire, a question should be worded so as to secure an answer with onlythe required detail, not so as to generate additional information.
b. It is wise to break one question into two when different frames of reference could be used by the respondent.
c. The open-ended question is often employed as the beginning question in that it can provide insight into therespondent's frame of reference.
d. When determining if the individual has the necessary information, the researcher should take into account howimportant the event was likely to be to the individual and how long ago it took place.
e. All of the above are true.
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