Author Question: Gatekeepers are those who a. control the flow of information. b. are ombudspersons to whom ... (Read 28 times)

justinmsk · **on:** Jun 28, 2018

Gatekeepers are those who
a. control the flow of information.
b. are ombudspersons to whom customers can complain.
c. are critics.
d. have weak ties and thus serve as a bridge between groups.
e. are informers for other social groups.

Question 2

Which of the following is not one of the criteria for qualifying prospects?
a. The lead can benefit from the sales offering.
b. The lead plays an important role in the purchase decision process.
c. The lead has the financial wherewithal to make a purchase.
d. The lead has agreed to purchase the product.
e. The lead is reasonably accessible and willing to consider the sales offering.