A question that asks How much you would be willing to pay in annual premium for a 100,000 home insurance
policy in the following way would be scaled as a(n)
Check appropriate category
____ < 25 per month
____ 26 to 40 month
____ 41 to 55 month
____ > 55 per month
a. nominal scale.
b. ordinal scale.
c. interval scale.
d. ratio scale.
e. Likert scale.
Question 2
Angry Birds is an example of using buzz via online activities, social media activities, word of mouth and public relations to build excitement.
Indicate whether the statement is true or false
