Author Question: What type of scale is the following? Cars manufactured by South Korean companies are of (place on X ... (Read 18 times)

Mr.Thesaxman · **on:** Jun 28, 2018

What type of scale is the following?
Cars manufactured by South Korean companies are of (place on X on the point of this spectrum that represents
your view)
Poor Quality High Quality
a. Stapel scale
b. Likert scale
c. Temperature scale
d. Graphic-rating scale
e. Itemized rating scale

Question 2

AT&T advertises that it provides the highest quality phone service. In recent years, however, their phone service has gone dead for large blocks of consumers on a number of occasions. This is an example of
a. positive disconfirmation.
b. negative disconfirmation.
c. subjective unexpected outcome.
d. a disconfirmatory subjunctive experience.
e. objective unexpected outcome.