Author Question: Trust is as important to short-term transaction-based selling as it is to long-term relationship ... (Read 235 times)

schs14 · **on:** Jun 28, 2018

Trust is as important to short-term transaction-based selling as it is to long-term relationship oriented selling.

Indicate whether the statement is true or false

Question 2

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a
company has just test marketed in your area. In order to determine the degree to which consumers hold favorable
attitudes toward the product, what is the lowest level of scale that you can use?
a. Nominal
b. Ordinal
c. Interval
d. Ratio
e. Need more information