Coca Cola is considered the top dog in the soft drink product category. Coca Cola does not want its customers to even try Pepsi because
a. Pepsi does not taste as good and Coca Cola does not want its customers to be disappointed.
b. consumers may prefer Pepsi and switch brands.
c. the taste of a soft drink is ambiguous information.
d. Pepsi will attempt to block further exposure to the Coca Cola brand.
e. consumers will limit their learning because of high MAO.
Question 2
The ability of salespeople to alter their sales messages and behaviors during a sales presentation or as they encounter different sales situations and different customers is referred to as adaptive selling.
Indicate whether the statement is true or false
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